Creative Agency

An existing 22,000 square foot industrial building in Brooklyn, formerly used as a bakery, is being converted into an office and production studio for a creative agency. PSF Projects worked collaboratively with the clients to develop and implement new strategies of organization that reflect the client’s fluid and changing business. A variety of open and private work and meeting areas have been created by carefully locating a series of simple wood-clad volumes throughout the vast space. Large open areas and a series of skylights allow daylight deep into the previously dark building.

This project shows a clear diagram and thinking about public and private spaces. There are generous social and gathering spaces throughout, which closely reflects the culture that the client encourages. An indoor garden referred to as the Solarium is adjacent to the kitchen and eating area. Together with wide pathways, these generous spaces create a place where the entire staff of the company can gather for company-wide meetings, social events and generally feel a sense of community.